Why starting a business during a health crisis isn’t a bad idea

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2020 has proven to be a most dreadful and challenging year for many people. Some have lost their jobs while others jumped ship and started businesses of their own. Innovation comes from necessity and a number of successful businesses have proven that the previous year alone.

Business and staffing expert Steve Sorensen believes that any business borne out of a crisis will only bear much fruit when situations let up. No one knows for sure when the global health crisis will end. Designing a business amid a pandemic allows it to become flexible and more stable when industries and the global market go back to normal. Many talented and creative individuals are on the lookout for their next projects. Now is the best time to find a co-founder and a few teammates for building a business.

In general, businesses that offer solutions to problems faced during a crisis grow quicker. Entrepreneurship calls for individuals to be innovative, disciplined, and committed to do the hard work when the rest of the world is sleeping. Solutions developed by microbusinesses will only improve over time.

Image source: telfer.uottawa.ca


Steve Sorensen mentions that a good business is always proactive, not reactive. While many solutions this season were borne out of necessity, which categorizes such solutions as reactive, its future versions must be proactive. Entrepreneurs who have a good sight of the future and its problems are bound for growth and success. However, the real key to making it big is by first getting started.

Steve Sorensen is the owner of multiple companies in the staffing, ranch, and artisan engineering industries. He is the CEO, owner, and builder of Select Staffing, which grew into a specialty staffing enterprise with a $2-billion revenue and more than 400 locations. To read more from Steve Sorensen, visit this page.

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